SAFA has announce a new brand deal for Bafana Bafana, seeing the men's national team collaborate with a local food company.

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What's the story?

The South African Football Association (SAFA) has revealed a new brand partnership for Bafana Bafana, on a three-year-deal.

Freddy Hirsch will be Bafana Bafana's official Shisanyama partner, seeing them celebrate the almost symbiotic relationship between South African football and a Shisanyama.

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Bafana Bafana x Freddy Hirsch

SAFA has bagged a new brand deal for Bafana Bafana, partnering with a proudly South African brand, Freddy Hirsch.

The Freddy Hirsch company specialises in food ingredients, spices, sausage casings and meat processing equipment and also have partnership in place with the Springboks.

"Uniting with Freddy Hirsch allows us to bring together two of South Africa’s greatest loves — football and Shisanyama. This collaboration will enhance match-day experiences in stadia as well as at home or fan's favourite shisanyama spots and enrich our ties and cultural heritage over the next three years," says SAFA CEO Lydia Monyepao.

"Freddy Hirsch's commitment to celebrating our heroes mirrors our vision of growing the Bafana Bafana’s relationship with South African fans which in turn strengthens our national team brand," adds Monyepao.

The partnership brings about two new projects and/or concepts, the 'Heroes' spice blend with the slogan 'Our Heroes, Our Spice,'  and 'Heroes Ishumi' concept, which reflects on the iconic number 10 jersey.

To celebrate the partnership, Freddy Hirsch's are offering their new premium spice blend at just R10.99, which "exemplifies the partnership’s forward-thinking and commitment to making quality brands accessible to all South Africans," writes SAFA in a press release. 

"We're excited to unite the passion of football with the tradition of Shisanyama. The 'Heroes' Brand is a celebration of our sporting and culinary heritage, designed to honour the legends of the game. In short, the partnership delivers to the consumer, braai products for Bafana Bafana fans by Freddy Hirsch," reveals Clive Moore, Freddy Hirsch's Head of Marketing.

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